For EdTech and Education Companies
Brand and marketing strategy for accelerated growth.
As education companies scale, launch new products or take on investment, marketing has to do more, and do it faster.
That’s when the cracks show. You start losing on price. New products land quietly. Your sales team, your website and your board deck each tell a different story. Schools can’t see why they should choose you.
We work with founders and leadership teams to set the strategy, sharpen the message and strengthen the brand at the pace growth demands. When you need senior leadership, we can lead your marketing, too.
"The Faria rebrand marks a major milestone, elevating our global image and recognition while sharpening our positioning and increasing visibility. We are now well placed to accelerate the next stage of growth."
Gary Briggs, VP of Marketing, Faria Education Group
Who we work with
We work with ambitious education companies, typically with a turnover of between £2m to £50m, who are looking to scale quickly and need their products, brand, and marketing to keep pace with their growth.
When companies bring us in
Most clients come to us at a turning point:
-
You’ve raised investment. The board wants faster growth, and marketing needs a plan to deliver it.
-
You’re preparing to raise or sell. Your story has to stand up to investors and buyers.
-
You’ve acquired or merged. Brands, products and teams need to come together without confusing customers.
-
You’re launching something new. It has to land with schools the first time.
-
Growth has stalled. You’re working harder for the same results, and it isn’t clear why.
-
You need senior marketing leadership. But a full-time CMO isn’t the right move yet.
Whichever moment you’re in, we’ll help you work out what to fix first.
Our Services
If your company is navigating a rebrand, preparing for a launch, or needs senior marketing leadership without a full-time hire, we’d be happy to talk.
Deep experience in education
Education is a unique market. Selling into schools involves complex stakeholder dynamics, long procurement cycles, and a careful balance between innovation and trust.
Inflection Works brings a decade of experience in the education sector across both education services and EdTech. That includes VC and private equity-backed businesses scaling through periods of rapid growth to successful exits, where the board wants results this quarter.
That experience has created a deep understanding of the pressure to move quickly, launch effectively, and deliver commercial growth, while still building the credibility and trust that schools demand.
How we work
We work in two ways. On a project, we build the strategy, message or brand you need, then hand it over with the tools your team needs to run it. As your fractional CMO, we stay on and lead marketing a few days a month until your team, or a new hire, is ready to take over.
Either way, you get senior thinking and hands-on delivery from someone who has done the job inside education companies.
"I thoroughly enjoyed working with Suzanna. She combines a focused mindset with creativity and has delivered some of our biggest marketing projects from inception to lead generation. She would be an asset for any team to work with.”
Ben Triggs, Marketing Director
Bedrock Learning
Suzanna understood the impact of developing a clear brand strategy for The Key Group, and was instrumental in ensuring that it was lived and understood in the business every day."
Graeme Cook, Creative Director
Thisaway Studio
Let's start a conversation
If your company is navigating a rebrand, preparing for a product launch, or entering a new phase of growth, we’d be happy to talk.
Get in touch. Drop us a line at info@inflectionworks.co.uk