Inflection Works
Privacy Policy
Last updated: 21 January 2026
This Privacy Policy explains how Infection Works Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website or engage with us.
We are committed to protecting your privacy and handling your personal data transparently and securely, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Company name: Inflection Works Ltd
Registered address: 71-75 Shelton St., London, WC2H 9JQ.
Email: suzanna@inflectionworks.co.uk
Website: www.inflectionworks.co.uk
For the purposes of data protection law, Inflection Works Ltd is the data controller.
2. What Personal Data We Collect
We may collect and process the following personal data:
-
Name
-
Email address
-
Company name
-
Any information you choose to include when contacting us
We only collect personal data that is necessary for the purposes outlined in this policy.
3. How We Collect Your Data
We collect personal data when you:
-
Fill in a contact form on our website
-
Subscribe to our mailing list
-
Contact us directly by email
-
Engage with us for sales or enquiry purposes
4. How We Use Your Personal Data
We use your personal data to:
-
Respond to enquiries and contact you about our services
-
Follow up on sales or business enquiries
-
Send marketing communications, insights, or updates (where you have consented or where we have a legitimate interest)
-
Maintain our business records and client relationships
We will never sell your personal data to third parties.
5. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases to process your personal data:
-
Consent – where you have actively opted in to receive marketing communications
-
Legitimate interests – to follow up on enquiries and manage our business relationships, provided this does not override your rights
-
Legal obligation – where required to comply with applicable laws
You can withdraw your consent at any time (see Section 9).
6. Marketing Communications
If you join our mailing list or provide your details as part of an enquiry, we may send you relevant marketing communications.
You can opt out at any time by:
-
Clicking the “unsubscribe” link in our emails, or
-
Contacting us at suzanna@inflectionworks.co.uk
7. Data Sharing and Third Parties
We may share your data with trusted third-party service providers who help us operate our website and communications (for example, email marketing platforms or website hosting providers).
All third parties are required to respect the security of your personal data and to treat it in accordance with the law.
We do not transfer your personal data outside the UK unless appropriate safeguards are in place.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, or alteration.
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
-
Access the personal data we hold about you
-
Request correction of inaccurate or incomplete data
-
Request erasure of your personal data
-
Object to or restrict processing
-
Withdraw consent at any time
-
Request data portability
To exercise any of these rights, please contact us at suzanna@inflectionworks.co.uk.
10. Data Retention
We only retain personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.
11. Cookies
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help websites function properly, improve user experience, and provide information to the site owner about how the website is used.
Cookies do not typically identify you personally, but some may collect information that could be considered personal data when combined with other information.
Types of Cookies We Use
We use the following types of cookies on our website:
a) Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functionality such as page navigation and access to secure areas of the website.
The website cannot function properly without these cookies.
b) Analytics / Performance Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously, such as:
-
Pages visited
-
Time spent on the site
-
How users arrive at the website
This helps us improve the performance and usability of our website.
Examples may include tools such as Google Analytics (or similar).
c) Functional Cookies
These cookies allow the website to remember choices you make (such as preferences) and provide enhanced, more personalised features.
Cookies We Do Not Use
We do not use cookies to:
-
Sell your data
-
Track you across unrelated websites
-
Serve third-party advertising
Managing and Controlling Cookies
When you first visit our website, you may be shown a cookie banner allowing you to accept or manage non-essential cookies.
You can also control and manage cookies through your browser settings. Most browsers allow you to:
-
View which cookies are stored
-
Delete cookies
-
Block cookies entirely or from specific websites
Please note that disabling cookies may affect the functionality of this website.
Third-Party Cookies
Some cookies may be placed by trusted third-party services that appear on our website (for example, analytics providers). We ensure that any third parties we use comply with UK GDPR and applicable data protection laws.
How Long Cookies Are Stored
Cookies may be stored on your device for different lengths of time:
-
Session cookies are deleted when you close your browser
-
Persistent cookies remain on your device for a set period or until you delete them
The specific duration depends on the cookie in question.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or how we use cookies. The most up-to-date version will always be available on our website.
Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO).
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.