That limited awareness of the wider ecosystem, reduced natural cross-sell opportunities and meant the group was not fully benefiting from the strength of its combined offer.

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At the same time, the Faria name itself had lower market recognition than some of its individual products. Marketing activity was spread across multiple brands, websites and assets, creating unnecessary complexity and inefficiency. The business needed a modernised global brand that could bring the portfolio together, increase visibility, simplify go-to-market activity and support future revenue growth.

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The project

A leading role was played in both the development of the new brand expression and the global implementation programme. Working closely with the external agency and senior leadership team, significant input was provided into shaping how the company would look and present itself. This included leading the development of the new visual identity, ensuring the logo, colour palette, typography, and wider design system aligned with Faria’s strategic ambition and commercial goals.

 

The focus was not only on creative quality but also on commercial relevance: creating a brand identity capable of unifying the portfolio and increasing market recognition. Once the identity was finalised, the implementation programme was led across the organisation.

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This began with a full ecosystem audit, which identified 14 digital sites requiring updates, including marketing websites, product websites, and help centres. Physical and event assets used globally were also mapped, including brochures, flyers, banners, merchandise and sales materials.

 

"The Faria rebrand marks a major milestone, elevating our global image and recognition while sharpening our positioning and increasing visibility."

​Gary Briggs, VP of Marketing, Faria Education Group 

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A clear implementation structure was then created, coordinating a 10-person design team and establishing internal brand ambassadors to support rollout and adoption. A central programme tracker managed assets, ownership, timelines and dependencies. Alongside the visual rollout, the messaging transformation was also led. The new story-led positioning was translated into a practical messaging architecture that connected the Faria group brand with its individual SaaS products. This included leading on new portfolio-level messaging, product value propositions, and new strategic narratives around AI, innovation, connected systems and better outcomes for schools. This helped customers understand not only each individual product but also the wider value of the Faria ecosystem.

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Internal enablement was another major focus. Through workshops, briefings, templates and shared assets, teams across the business were equipped to understand both the mechanics of the rebrand and the commercial rationale behind it.

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To support the external launch, a phased customer campaign was developed: a three-week pre-launch programme introducing elements of the new identity, followed by an eight-week launch campaign rolling out the new brand story, product messaging and portfolio narrative.

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The outcome

The result was a successful transformation of how Faria looked, spoke and operated in the market. The project was brought in on time and on budget.

 

Key outcomes included:

• New global visual identity shaped and refined with leadership and agency partners

• Portfolio brands brought together under a clearer parent identity

• 14 digital sites audited and updated

• Global physical and event assets refreshed

• Group and product messaging aligned

• AI and innovation narrative embedded into the brand story

• Multi-phase launch campaign delivered across global audiences

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Commercially, the rebrand created stronger foundations for:

• Increased cross-sell across the product portfolio

• Greater awareness of the wider Faria ecosystem

• More efficient marketing investment through a stronger master brand

• Stronger brand recognition in global markets

• A clearer platform for future acquisitions and expansion

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The project helped reposition Faria as an innovative, connected and growth-ready education technology group.

 

We are now well placed to accelerate the next stage of growth."

​Gary Briggs, VP of Marketing, Faria Education Group 

 

Awards

The work was later recognised with a Silver award for Best Brand Consolidation at the prestigious Transform Awards and has been recognised by GSV as one of their 150 Most Transformational Growth Companies for its work transforming digital learning.

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Why it mattered

Many rebrands focus solely on design or strategy.

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This project succeeded because it was rooted in commercial reality: customers needed to understand the portfolio, marketing needed greater efficiency, and the business needed a stronger platform for growth.

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By combining brand strategy, messaging and execution, the rebrand became a revenue enabler rather than simply a visual refresh.