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THE call came on Tuesday morning. On the 5th day of the new school year (and day two for our new reception pupils), my executive head rang me to say, "We've got the call" Ofsted would be inspecting us tomorrow. To be fair, we'd been expecting it. They'd first called two weeks before the end of last term, but we'd had to defer because a key staff member was unavailable. So it wasn't quite a bolt from the blue, but arriving this early in the new term, on yet another new frame

We cover the final two signs you might need a rebrand plus three signs you might see that aren't.

Part 2 of seven signs you migh need a rebrand.

We're excited to announce that we've launched our latest tool to help businesses work out if they need a rebrand or if they're better off keeping their money in their pocket! Just answer 10 quick questions about your business and discover where you really stand.

Many rebrand conversations start with a logo someone no longer likes. That's not the right place to start. You need to look at your business more holistically to decide whether a rebrand is really what’s needed. The signals you’re looking for show up across your business, in your pricing, your sales cycle or your win rate.

Brand is older than advertising. The word comes from the Old Norse brandr, meaning to burn. Cattle ranchers burned marks into cattle to signal ownership. Potters stamped their clay. Merchants marked their barrels. The mark said, "This came from me, and I stand behind it."